Marketing & Communication Guidelines

Last updated: 28 August 2025Effective date: 28 August 2025

1. Purpose

These Guidelines explain how Hazelbit SRL's partners, customers, and corporate clients may communicate about their use of Hazelbit Services (NFTs, Certificates, ESG programs) in marketing, PR, and social media.

🎯 Our Goals:

• Ensure accuracy and avoid greenwashing

• Protect Hazelbit's brand integrity

• Promote responsible environmental communication

2. Scope

These Guidelines apply to:

🏢 Corporate clients

using Hazelbit ESG Certificates for CSR reporting

🎨 NFT holders

promoting their Hazelbit trees

🤝 Partners & Media

influencers, media, and partners mentioning Hazelbit

3. General principles

✅ Be truthful

Claims must reflect the actual service purchased.

🎯 Be specific

Always indicate what Hazelbit Certificates represent (tree sponsorship, indicative CO₂ sequestration).

🔍 Be transparent

Clarify that Hazelbit Certificates are not carbon credits and cannot be used for regulated offsetting.

🏷️ Respect IP

Logos and visuals must follow Hazelbit's Intellectual Property Policy.

4. Approved language

Clients and users may say, for example:

"Our company sponsored 100 hazelnut trees through Hazelbit."

"Each Hazelbit tree sequesters approx. 60 kg CO₂ per year on average."

"We hold Hazelbit ESG Certificates, symbolizing our environmental commitment."

"Through Hazelbit NFTs, we support sustainable hazelnut farming in Moldova & Romania."

5. Prohibited language

The following claims are misleading and not allowed:

"We are now carbon neutral thanks to Hazelbit."

"Hazelbit Certificates are official carbon offsets under UN/Paris Agreement."

"Guaranteed return on investment from Hazelbit NFTs."

"Hazelbit ensures fixed CO₂ removal per tree."

6. Use of Hazelbit brand & logo

📝 Written Approval Required

The Hazelbit logo may be used only with written approval.

📄 Certificate Sharing

Certificates may be shared in CSR/marketing materials unaltered.

🚫 Prohibited Contexts

Branding must not be used in political, religious, or offensive campaigns.

7. Social media guidelines

✅ Best Practices

• Always tag Hazelbit official accounts when posting about Certificates/NFTs

• Use clear disclaimers where ESG claims are made (e.g., "indicative sequestration, not official offset")

❌ What Not To Do

• Do not create unofficial Hazelbit profiles, hashtags, or campaigns

8. Corporate co-marketing

🤝 Partnership Recognition

Hazelbit may highlight selected corporate partners as "Hazelbit CSR Partners" on its website and channels.

🔄 Opt-Out Available

Participation is optional — companies may opt out by notifying Hazelbit in writing.

9. Monitoring and enforcement

Hazelbit reserves the right to:

Request corrections

of misleading communications

Revoke permissions

in case of misuse

Suspend Services

if greenwashing occurs

10. Contact

For branding approval or questions:

Hazelbit SRL

Str. Fântânilor 43, Bl. B14, Ap. B39, Iași, Romania

Email:info@hazelbit.ro